PMR Insight: Growing popularity of natural cosmetics and vegan cosmetics

Karolina Szałas, Retail Analyst

The ecological cosmetics market is facing a period of growth. The number of consumers with skin problems and allergies seeking alternative products is growing. Increases will be supported by the trend prevailing for a few years of slow life and greater consumer awareness. As a result, the popularity of organic and ecological cosmetics, manufactured with the use of natural ingredients, is increasingly growing, and such products are no longer a niche in the Polish cosmetics market. Consumers more and more often read labels, analyse composition of cosmetic products, so as to choose those of the highest quality.…

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