INFOGRAPHICS: Cosmetics retail market in Central Europe 2018More information on this topic is presented in the PMR report:
Cosmetics retail market in Central Europe 2018
Market analysis and development forecasts for 2018-2023
- Available in July 2018
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According to our estimates, the cosmetics market in the five CE countries (i.e. Bulgaria, the Czech Republic, Hungary, Romania, Slovakia) increased by 5.5% in 2017, while its value reached €5bn.
In per capita terms, Czech consumers spent €142 per head on cosmetics in 2017, the most in CE. The Czech market is the most mature and the most developed in the region. Bulgaria is on the other end of the scale in terms of per capita sales, consumers there spend €44.2 on cosmetics per annum.
Our forecast shows that the market will grow by 3% on average in 2017-2022, i.e. faster than in the last few years, however not enough to converge with the other, more developed CE markets. Cosmetics stores and large-area grocery stores dominate the Bulgarian retail market. In 2017, the two channels jointly controlled almost 70% of the total cosmetics sales in the country.
The three leading players on the Czech cosmetics market are all drugstore chains: dm drogerie markt, p.k. Solvent (which operates Teta and Top drogerie chains) and Rossmann. Together they are responsible for more than 40.2% of total cosmetics sales.
The top 10 retailers had a combined market share of 72% in 2017. There are no Hungarian retailers among the top 10 market players. The largest domestic retailer, Vianni, ranks 11th in terms of market share (0.4% in 2017).
The Romanian cosmetics market has experienced more dynamic growth since 2014, and reached 5.9% in 2017.
The top 10 retailers had a combined market share of 53% in 2017 in Slovakia. Most of the largest companies are of foreign origin, with only two chains – 101 Drogerie and Tevos Drogerie – originally Slovak.
More information on this topic is presented in the PMR report:
Cosmetics retail market in Central Europe 2018. Market analysis and development forecasts for 2018-2023