Sample custom projects for retail & FMCG industries

  • Market research on behaviour and needs of target group - PMR

    Market research on behaviour and needs of target group

    In response to the client’s business challenge, PMR conducted quantitative survey using the CATI technique and methodology called Online Bulletin Board together with a qualitative online study. In order to prepare re-launching product strategy, PMR diagnosed specific information regarding swimsuits purchasing as well as cultural patterns regarding the wearing of swimsuits. As a result, the client was able to prepare a new positioning and communication strategy for entering the market along with marketing strategy for subsequent years.

  • Ethnographic market research on premium cosmetics buyers - PMR

    Ethnographic market research on premium cosmetics buyers

    PMR assisted the one of the leading manufacturers of luxury cosmetics in training its employees. The purpose of the training was to better understand their customers. Due to the ethnographic interviews, PMR succeeded at collecting in-depth information about consumers’ shopping habits and their behaviours, which then allowed the client to improve their marketing and sales strategies for brand development.

  • Consulting project for Russian-based manufacturer of hygienic products  - PMR

    Consulting project for Russian-based manufacturer of hygienic products

    Our client received a package of recommendations on how to develop his company’s distribution channels and optimise business models. The package was accompanied by a detailed market study of the HoReCa market, with special focus on the hygienic products sector (including consumer preferences). This led our client to a deeper penetration of Russian markets.

  • Marketing research of rest and service areas - PMR

    Marketing research of rest and service areas

    For this research project, we analysed restaurants, cafes, rest points and convenience stores located along motorways at RSAs (Rest and Service Areas) chosen by our client. Our marketing study provided data on customer and car flow (24 hours a day, 7 days a week, including information about types of vehicles). Our client used the data as a basis for strategic decisions on opening new gastronomic points, including locations.

  • Gathering, analysing and forecasting data about FMCG road transport - PMR

    Gathering, analysing and forecasting data about FMCG road transport

    An FMCG producer who wanted to optimise the company’s budgeting process needed the support of experienced business consultants to analyse temperature-controlled transportation. PMR’s team delivered custom analytical tools, harmonised data, and ready-to-use solutions to conduct similar analyses in the future without the need for expert knowledge to create new econometric models.

  • A study on private label brand awareness and image in Central and Eastern Europe - PMR

    A study on private label brand awareness and image in Central and Eastern Europe

    PMR conducted a comprehensive marketing study (using qualitative and quantitative research techniques) for our client, an internationally recognised consulting company that specialises in branding. The project was designed to support the end user, the consulting firm’s client, a leading wholesale and retail chain, in developing the private label segment in Central and Eastern Europe. Strategic decisions for business plans and marketing strategies were executed based on information and recommendations from PMR researchers. Research topics included brand awareness and image; customer loyalty, satisfaction and behaviour; and competitive position.

  • Market analysis of canteens in Poland - PMR

    Market analysis of canteens in Poland

    A cash and carry retail chain needed PMR to undertake a detailed market study of canteens in Poland. PMR researchers reviewed the market, which we segmented into eight specific groups of canteens. Following this market research project, our client not only received data from our survey and a detailed report about the market and its segments, but also received recommendations for the client’s marketing development plan. This included identification of the canteen segment along with the best prospects for selling our client’s assortment.

  • Market entry strategy into Southeast Europe for food ingredients producer - PMR

    Market entry strategy into Southeast Europe for food ingredients producer

    A producer of food ingredients who wanted to enter the markets of Bulgaria, Croatia, Macedonia, Romania, Serbia and Slovenia asked for support from PMR consultants. Our team completed a comprehensive analysis of the food ingredients market in the aforementioned countries. PMR consultants also prepared a market entry strategy that included customer mapping, sales channels, and tactical plans. With such advice, our client was able to quickly start exploring new markets.

  • Consumer research in convenience store segment - PMR

    Consumer research in convenience store segment

    This PMR client, a chain of convenience stores, needed hard data about its customers. They contacted us through a trade organisation agency that operates on the international arena. Our researchers discovered the shopping habits and criteria used by the target group to choose a shop for purchases. PMR researchers also clarified the competitive environment (along with our client’s competitive position) and found that a variety of customer requirements were not being covered by convenience stores on the market. This broad array of market and customer data was used by the end client to develop product, marketing, and sales strategies.

  • Beer market analysis for beverage producer in Poland - PMR

    Beer market analysis for beverage producer in Poland

    This project combined PMR’s research and consulting competencies to investigate our client’s question regarding the most effective path for future development. Our team delivered several business scenarios along with recommendations provided by our in-depth beer market analysis. Yet to ensure that our client’s management team would be able to make strategic decisions of this type in the future, PMR equipped them with regular quarterly updates (market state, events, trends, forecasts, etc.).