Sample custom projects for retail & FMCG industries

  • Market testing of new cold cuts packaging concept - PMR

    Market testing of new cold cuts packaging concept

    In response to the client’s request, PMR conducted extensive market research on the evaluation of the concept of packaging. Subsequent research assessed layout appeal, legibility and level of memorization of messages. Also evaluated was product quality based on packaging. As a result, the client was able to choose potential packaging designs based on clear recommendations and a statistical analysis of the findings delivered by PMR.

  • Market survey of price optimisation in a café chain - PMR

    Market survey of price optimisation in a café chain

    In response to the client’s request, PMR conducted an extensive market survey of product prices for one of the most popular café chains in Central and Eastern Europe. After conducting direct interviews with customers by means of the Price Sensitivity Measurement methodology, PMR was able to determine acceptable price ranges and optimum prices for specific products. The findings, along with price benchmarks, allowed PMR to prepare clear recommendations about optimum price policy suitable for the product group and the café location.

  • Marketing materials testing for a children’s toothpaste concept - PMR

    Marketing materials testing for a children\'s toothpaste concept

    Following a series of tests of graphic concepts prepared for a new advertising campaign for the client’s products, PMR was able to assess the effectiveness of the concept on the Polish market. The client then understood which concept most appealed to the consumer, thus allowing the client to successfully present the message in an advertising campaign. After receiving precise recommendations, the client was able to adapt the cultural reference content to the market.

  • Pre-due diligence in food industry - PMR

    Pre-due diligence in food industry

    An international leader in the food sector asked PMR for commercial pre-due diligence analysis of potential acquisition targets. In order to assess the associated risks, PMR conducted extensive market research based on in-depth interviews. As a result of work completed by PMR’s consultants and analysts, the client was provided with a detailed market assessment and recommendations regarding the decision-making process.

  • Brand research on a footwear chain - PMR

    Brand research on a footwear chain

    PMR was asked by the operator of a large footwear chain for a brand condition assessment in order to verify both its image and current marketing strategy. Combining quantitative and qualitative research allowed PMR to investigate the subject from different perspectives. As a result, the client was given suggestions on how to make its image activity and communication strategy more effective and suited to customers’ requirements.

  • Market research on vegetables in Poland - PMR

    Market research on vegetables in Poland

    PMR provided support for the client in the packed vegetable sector. This allowed the client to prepare a market penetration strategy. Following a series of interviews, PMR’ s consultants, researchers and analysts were able to present a comprehensive market analysis of foreseen market developments with special insight into its key product segments: statistical data, secondary sources in the segment and key product positioning information. The analysis was accompanied by an evaluation of market attractiveness, market dynamics as well as market growth strategies.

  • Market survey of barbecuing habits in Poland - PMR

    Market survey of barbecuing habits in Poland

    Our research team provided a PMR client with the findings of a survey regarding Poles’ barbecuing habits and the products and brands they use. PMR conducted a survey on a representative nationwide sample, preceded by a mini-survey of a target sample. As a result, the client was provided with a report along with detailed tables that profiled the findings according to key demographic variables.

  • Market analysis for a leading Private Equity fund  - PMR

    Market analysis for a leading Private Equity fund

    A leading private equity fund in Poland and the CEE region asked PMR to prepare an assessment of market attractiveness in order to choose the best potential targets within a narrow, pre-defined area within the FMCG sector. As such, PMR created a detailed analysis of the sector. This allowed the client to acquire a company recommended by PMR as a result of the business consulting process in conjunction with PMR analysts.

  • Market testing of sausages taste and packaging concept - PMR

    Market testing of sausages taste and packaging concept

    PMR conducted comprehensive market research for the sausage market in terms of taste, packaging and price prior to launch on the Polish market. PMR suggested taste tests and packaging concept tests in order to learn how these new products are received by consumers. Using a questionnaire designed to illustrate the precise shopping habits of demographically differentiated respondents, along with the sequential-monadic test methodology for taste testing, PMR enabled the client to launch the products and choose effective selling strategies.

  • Market research of clothing and footwear  - PMR

    Market research of clothing and footwear

    PMR conducted quantitative research among executive employees of 173 clothing and footwear chain stores. The purpose was to analyse the current value and notable features of the clothing and footwear markets in Poland, and to foresee key market trends for the near future. The analysis allowed PMR to identify and describe main barriers and growth drivers encountered by businesses operating in this sector as well as the top players in the business.