Sample custom projects for retail & FMCG industries

  • Business advisory in the area of online and traditional distribution - PMR - PMR

    Business advisory in the area of online and traditional distribution

    After the project PMR answered many questions of our client regarding profitability of online sales, potential risks, and market development. PMR also prepared strategic and operational recommendations for optimising the sales strategy and expansion models.

  • Consumer research about private labels in Poland - PMR - PMR

    Consumer research about private labels in Poland

    PMR researchers has conducted a consumer survey to gather detailed information about private label products. The results helped to understand the image and awareness of private label food and drink products, motivation to purchase private label products, and assessment of the quality of private label products. According to PMR findings, Polish consumers most often purchase everyday use cosmetics from the group of private label offer. More information is presented in PMR\'s report “Private label in Poland”.

  • Meeting with PMR’s expert, author of the report: HoReCa market in Poland - PMR - PMR

    Meeting with PMR expert, author of the report: HoReCa market in Poland

    Due to high interest expressed by PMR clients, we have prepared a special offer: a chance to meet the PMR expert who authored the report, HoReCa market in Poland 2015-2020. The meeting is a unique opportunity for a maximum of 10 participants to talk in person to the PMR expert. Participants of the meeting: managers from gastronomy, restaurant and catering enterprises wishing to make their activities more effective, creating expansion strategies and budgets and investors planning to enter the HoReCa market in Poland.

  • Market potential analysis for agricultural market - PMR - PMR

    Market potential analysis for agricultural market

    A key international player in agricultural market planned entering a new territory in one of the counties in Central and Eastern Europe. Thanks to PMR researchers and consultants, the client received analysis of agriculture market segments to which they should direct their offer, competitive environment review, and detailed business recommendations for the project of implementation of new solutions into the market.

  • Study of consumer preferences and behaviour on the dairy market - PMR

    Study of consumer preferences and behaviour on the dairy market

    A leading producer of dairy products in Poland asked PMR to conduct research and support them with advisory services in order to optimize their market strategy. Consumer research was an element of the project. PMR’s team, which comprised consultants and the research department, analysed consumer behaviour and customer satisfaction for the brand. PMR delivered the valuable study results to the client, accompanied by the pros and cons of individual brands.

  • Research of the milk market development in Poland: Analysis in the context of milk quotas liberalisation in 2015 - PMR

    Research of the milk market development in Poland: Analysis in the context of milk quotas liberalisation in 2015

    PMR consultants supported a leading dairy producer with building their development strategy in the context of milk quotas liberalisation in Poland slated for 2015. In order to examine the total milk market supply and demand, PMR experts evaluated macroeconomic and agriculture indicators, analysed consumption and production capabilities, and created scenario analysis along with forecasts for the series of relevant indicators for milk production and the influence of the milk quotas liberalisation.

  • Due diligence of a leading FMCG distributor - PMR

    Due diligence of a leading FMCG distributor

    PMR assisted the client in the process of acquiring the majority stake of one of the leading Polish non-FMCG distributors. The client needed a professional due diligence study for risks of a potential transaction that might have an effect on future EBITDA sustainability. Analysis conducted by PMR consultants comprised commercial, operational, financial and legal due diligence and allowed the client to diminish all identified risks and prepare a final investment agreement.

  • Usage and Attitude study of wearers of fashion accessories - PMR

    Usage and Attitude study of wearers of fashion accessories

    Our research team provided a PMR client with the findings of a survey concerning the effectiveness of modern channels of marketing communication. The aim was to examine the target group and assess each marketing channel by conducting focus group interviews (FGIs) with consumers from the target group. Due to a comprehensive analysis of respondents’ fashion inspirations as well as a comparison of the brand image of competitors and clients, the client optimized their marketing communication with current and target customers.

  • Market research of a target group for launching a new brand in Ukraine - PMR

    Market research of a target group for launching a new brand in Ukraine

    PMR conducted comprehensive market research for the Ukrainian market regarding consumer behaviour, product perception, and various marketing concepts prior to launch on the market. A series of focus groups were organised with instant coffee consumers. The rational and emotional perceptions of products, along with purchasing behaviour, were analysed. As a result, the client’s product launch was supported with and enhanced by a description of the target group and consumer insight.

  • Market study of nutritional trends in CIS countries - PMR

    Market study of nutritional trends in CIS countries

    PMR was asked to support a client by providing basic information on certain CIS countries, including their socio-economic context and common nutritional trends. Following a series of expert interviews and secondary research, PMR provided the client with an analytical report on nutritional trends in the analysed countries, which supported both the product development process and the market entry for a new product.