Sample custom projects for retail & FMCG industries
Market research of private label segment
The project was designed to gather information about consumer shopping patterns and consumer opinions about private label products. In particular, PMR researched what categories of private label products are most commonly purchased, how brands offering private labels are perceived, whether private label products have became synonymous with cheap and poor quality or rather represent a wise way to shop. The report from PMR’s market research was later used to develop our client’s business strategy.
Product test on baby nourishing lotion market
A company operating on the cosmetics market turned to PMR with a request for assistance in choosing the best fragrance for a new product for babies. With our client’s goal in mind, we conducted a central location test of fragrances among mothers and expectant mothers. Almost 200 interviews were conducted, and the client received a clear suggestion for the most preferred smell.
Marketing research of Greek cuisine products
Focus group interviews regarding Greek cuisine products were conducted in Poland for our international client. The participants were asked to comment on the ethnic food offer as well as report their shopping activity and meal preferences. Based on the research project results, our client gained unique and detailed knowledge about this segment of the Polish food market.
Goods packaging research in Poland
A research study was undertaken for a global FMCG manufacturer in order to identify the functionality of its goods packaging. The PMR research team supported in-home interviews with consumers, an expert discussion with professional designer, and an interview with packaging expert. Building on such diverse knowledge, our client was able to create his development plans with much lower risk.
Consumer research project on the clothing, shoes and accessories market
An international company was considering whether to open a clothing, shoes and accessories shop in Poland based on a new concept. To test how people would react to new ideas, PMR was asked to carry out marketing research in several Polish cities. The project was done in the form of focus group interviews and accompanied shopping. Respondents shared their opinions about shop layouts, shopping habits, graphic designs, advertisements, etc. As a result of our marketing research, the client was able make final decisions about his new store design, layout and promotion.
Face-to-face interviews with shoe customers in Russia
PMR conducted market research in shoe stores in selected Russian cities for one of the global leaders in footwear manufacturing. The goal of this project was to better understand the shopping preferences of people making purchases in traditional shoe stores.
Hall fragrance test of shower gels in Poland and Germany
This central location test was conducted for a company desiring to make strategic decisions on its shower gels offer in Poland and Germany. Thanks to the PMR research team, it was possible to coordinate the project in two countries and finish the project rapidly. The final report included interesting information about potential customers.
Central location test of confectionery products
For a UK-based corporation PMR organised a number of product tests in Poland. During this research project, representatives of the target audience tasted confectionary products and shared opinions about them with PMR researchers. As the result, our client received an ample database of information combined with a set of PMR comments and suggestions.
Marketing research of large household appliances segment
In this project, we focused on the white goods market (large household appliances). On behalf of our client from the United Kingdom we tested innovative advertising concepts among people who had recently purchased any product from a list agreed upon with our client. This marketing research was conducted in the form of focus group interviews.
Product research project on the fragrance market
To help our client in making a decision about his offer development, a hall test of new fine fragrances was accomplished. The PMR research team carefully selected a group of females. The participants used the new fragrances and completed questionnaires containing questions important to our clients. The report based on the survey was accompanied with PMR researchers’ conclusions and suggestions.