Sample custom projects for retail & FMCG industries

  • Optimisation of a business strategy for the food market in Greece - PMR

    Optimisation of a business strategy for the food market in Greece

    PMR consultants delivered to the client a comprehensive analysis of the food sector in Greece, including size and value of the market, growth forecasts, segmentation of customers and analysis of the potential of the client’s products in the Greek market. Thanks to the support delivered, our client was able to optimise the development sales and marketing strategy as well as integrate new data into the assumptions of a wider business plan dedicated for Southeastern Europe.

  • Research study of Polish beer consumers  - PMR

    Research study of Polish beer consumers

    A leading brand active on the beer market wanted to strengthen its position in Poland and therefore needed to understand better Polish consumers. An important part of the research study conducted by PMR was to divide data about consumers into two segments: pubs and retail. Moreover, as the PMR client was a foreign company, the larger context of the Polish beer market and the needs of Polish consumers were additional key points of the analysis.

  • Sales and marketing strategy for the B2B segment - PMR

    Sales and marketing strategy for the B2B segment

    FMCG leader planned to implement a new strategy for the B2B segment. In order to support the company, PMR’s consulting team evaluated the potential of business clients from various segments, prepared possible development scenarios and created actionable recommendations regarding the sales and marketing strategy, including guidelines for optimizing daily operations of the sales force. PMR suggestions were discussed with the client while a workshop focused on ideas of increasing the B2B sales value.

  • Developing market entry strategy for the kids apparel segment in Germany  - PMR

    Developing market entry strategy for the kids apparel segment in Germany

    Central European manufacturer of children’s clothing and footwear products planned to enter the German market. The company needed support in developing market entry strategy and building retail network of retail partners in Germany. PMR analysis of the local market, its leading brands and current trends helped the company in creating long-term marketing strategy tailored to the expectations of local consumers. And the database of distributors active on the kids clothing market in Germany became an excellent starting point for negotiations with potential business partners.

  • Research study in commercial establishments in Poland - PMR

    Research study in commercial establishments in Poland

    PMR was commissioned to conduct a research study after a revitalisation project of commercial establishments in Poland. PMR client needed to know how the changes contributed to raising the customers’ comfort and whether visitors use additional services offered in these establishments. The report presented by PMR to the client contained detailed answers for the above-mentioned questions, including information about expectations of the final customers, frequency and objectives of customer visits, customers’ satisfaction with the visit, as well as awareness and use of additional offers available in the establishments.

  • Analysis of shopping centres in Kazakhstan  - PMR

    Analysis of shopping centres in Kazakhstan

    PMR prepared a database of shopping centres in Kazakhstan for a producer of sports clothing and equipment. The document includes locations of existing centres (together with additional information explaining the surrounding areas) and a list of tenants (with a focus on direct competitors in key product categories). A report about the market in Kazakhstan is an important appendix to the database. The information delivered by PMR is now used by the company to determine market potential, recognise competition and develop business strategy.

  • Brand research conducted on the footwear market in Poland - PMR

    Brand research conducted on the footwear market in Poland

    A footwear manufacturer commissioned PMR to conduct a brand research study on the Polish market. The aim of the project was to gather knowledge about the market condition, current brand image, needs and expectations of Polish consumers, their shopping habits, motivators and barriers. The information about the brand awareness, brand position against the competition, and profile of the target audience was used by PMR client to define a marketing strategy and further product developments.

  • Market entry strategy for producers of fruit and vegetables  - PMR

    Market entry strategy for producers of fruit and vegetables

    A group of producers of fruits and vegetables was interested in gathering knowledge about opportunities and threats associated with exporting to Belarus, as well as local customer habits and preferences. After the project conducted by PMR, the client was able to validate their early marketing plan assumptions about expanding to new foreign markets. The analysis also helped them to make a decision to meet some of the local players to discuss a more specific collaboration in the future.

  • Target group study before launching a new FMCG product - PMR - PMR

    Target group study before launching a new FMCG product

    For a global laundry detergents producer, PMR conducted a market survey on the consumer habits of women. After the research study, PMR provided the client with a report together with recommendations, which included detailed information on the local markets and consumer habits. Thanks to these insight, the client gained a comprehensive knowledge of the local market, which they could use in planning business steps, creating an optimal marketing strategy and implementing their product into the Polish market.

  • Testing promotional materials for a shopping platform - PMR - PMR

    Testing promotional materials for a shopping platform

    An advertising agency invited PMR to conduct a market research for a shopping platform. The agency prepared several visual communication materials, but the most challenging issue was a very diverse target group, composed of subgroups with different needs and work styles. It was therefore crucial to indicate a communication pathway which would be effective and attractive to every one of the subgroups. PMR research among the target groups allowed us to give clear recommendations for choosing the right pathway, and strengths and weaknesses of individual solutions, which enabled our client to build a marketing message relevant to the target group’s needs.