PMR services for the retail, HoReCa and FMCG markets

Business Consulting – Market Research – Data Analysis – Market Intelligence

700+ clients from
retail & FMCG sector
400+ indicators monitored
in retail & FMCG sector
100+ custom projects
for retail & FMCG sector
30+ regular publications
for retail & FMCG sector
PMR can help you achieve your business goals

Business development related

  • Expanding business to new territories
  • Competitive position improvement
  • Market share increase
  • Cost optimisation
  • Debt financing
  • Mergers and acquisitions
  • ROI from new investments maximisation

Market related

  • Retail, HoReCa and FMCG markets monitoring
  • Market value analysis and forecasting
  • Market potential diagnosis

Operations related

  • Budgeting improvement
  • New suppliers location and selection
  • Supply chain enhancement

Consumer related

  • Customer segmentation
  • Satisfaction level identification
  • Customer needs and preferences discovery
  • Customer behaviour recognition

Products related

  • Prices optimisation
  • New product launch
  • Product portfolio development
  • Products diversification (B2B vs B2C)
  • Product’s concept development
  • Develop products and services

Sales and marketing related

  • Promotion strategies improvement
  • Distribution channels expansion
  • Store network growth
  • Store assortment optimisation

Brands we have worked for:

Areas of PMR core competencies

Customer research

  • Customer satisfaction
  • Customer service research
  • Consumer behaviour research
  • Target group research

Marketing research

  • Corporate image research
  • Brand research
  • Market players
  • Copy testing

Product research

  • Product testing
  • Price testing
  • Product segmentation

Data analysis

  • Data acquisition
  • Data harmonisation
  • Data feed
  • Data visualisation
  • Forecasting

Business consulting

  • Market study
  • Market entry feasibility study
  • Competitive intelligence
  • Sourcing
  • Procurement
  • Distribution channel analysis
  • Benchmarking study
  • Commercial due diligence
  • Mergers & acquisitions advisory

Products we have researched and analysed

Among PMR clients are:
  • Food producers
  • Non-food manufacturers
  • Hotels
  • Restaurants
  • Catering businesses
  • Private equity funds
  • Marketing agencies:
    • Branding agencies
    • Interactive agencies
    • Creative agencies
    • Public relations agencies
  • Distributors:
    • Retail chains
    • General merchandise stores
    • Grocery stores
    • Apparel retailers
    • Cash and carry stores
    • Wholesalers
    • Supermarkets, hypermarkets
    • Drugstores
    • Luxury retailers
    • E-tailers