Magdalena Szot, Retail Analyst, PMR
In the 12 months prior to a study conducted in late April 2017, lipstick was bought by 57% of the surveyed Polish women. Such purchase was particularly popular with the young. Two out of three respondents age 24 years old or under reported they had bought lipstick in the period, according to the PMR survey conducted as part of the report Colour cosmetics retail market in Poland 2017.
Nearly one in four respondents (24%) had bought only one lipstick during the reviewed year, another one in four had bought two, and 52% purchased three or more. By location, 69% had bought a…
PMR Insight: Lipstick purchases among Polish women
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