Carrefour Polska is introducing concepts and solutions known from its biggest stores to its small-format banners Express convenience and Express minimarket, in order to improve the customer shopping experience and help franchise partners generate higher sales, the French retailer announced.
In the first half of 2017 a total of seven such concepts were extended to small-format Carrefour stores, including Piwa regionalne (regional beers); Pamiatki z Polski (typical Polish products and souvenirs designed for stores in popular tourist destinations); Made in Poland (for stores visited by large numbers of foreigners who might be interested in iconic Polish products); Bakalie-lux (dried fruits sold loose from special tables, which is an element of Carrefour’s pro-health strategy); Okragle ceny (round prices, designed to catch the eyes of shoppers and covering pre-packaged cheese, cold cuts, ready meals, salads); socially responsible labelling of eggs; and labelling of wines in Polish and English that allows shoppers to make quicker decisions without having to read descriptions on bottles.
Carrefour attaches great importance to tailoring the format and product offer of each of its stores to the needs of the clients and the nature of the location. Therefore, two Carrefour stores located quite close to each other may differ substantially from one another in terms of product assortment and concepts, the company said.
In the case of proximity stores like Express convenience and Express minimarket it is particularly important to have the right product assortment and to support the shoppers in their decisions. The limited sales space means that the products have to be turning over fast and to fully respond to customers’ needs. And special display solutions are needed to help shoppers gain an orientation in the offer, Carrefour Polska explained.
The extension of concepts known from its big stores to the small-format banners is also an element of Carrefour’s efforts to give shoppers an omnichannel experience, wiadomoscihandlowe.pl commented.