Rohlik.cz plans further active growth and foreign expansion

Rohlik.cz, one of the leading players in online sales of food in the Czech Republic, predicts its revenues will reach at least CZK 2bn (€77m) in 2017, founder Tomas Cupr told e15.cz. Currently, revenues are growing by 10-20% each month, he said.

Rohlik.cz plans to expand to Germany and other Western and Central European countries. The online retailer is trying to find an external investor ready to invest dozens of millions of euro in the project. In addition, Rohlik.cz intends to offer  quick delivery (within 45 minutes) on the Czech market, specifically in Prague and its surroundings, i.e., Brno, Usti nad Labem, Hradec Kralove, Liberec, and Pardubice.

According to Mr Cupr, online sales of food has enormous potential and there is space for more players on the market, therefore the company is not afraid of big grocery retail chains that may enter the e-commerce space since that may only encourage Czech customers to make more purchases online. Globus and Lidl have announced plans for e-stores on the Czech market.

Tesco was the first retail chain in the Czech Republic to introduce online sales and delivery of food through its Tesco Potraviny online service, launching it in January 2012, and remains the sector’s leader. Rohlik.cz entered the Czech market in September 2015. Other bigger players include Kosik.cz, Freshbedynky.cz, Coop-box.cz, Plnataska.cz and Potravinydomu.cz.

As reported by e15.cz, in 2016, Czech households purchased food, cosmetics and other FMCG products online worth about CZK 8bn (€296m), which represents an increase of over 50%, year on year. Food and drinks generated revenues of CZK 3bn (€111m), or a growth of over 40%, year on year.