PMR Insight: Stable value structure of clothing market in Poland

Magdalena Szot, Retail Analyst, PMR
The value structure of the clothing market in Poland is regarded as stable, as follows from a B2B study of companies operating on the Polish fashion market conducted for the purpose of the PMR report Clothing and footwear market in Poland 2017. As in the previous editions of the survey, the largest share in the sample belongs to the segment of casualwear (38%). Sportswear accounts for one-fifth (19%) of the market and the third largest segment is elegant women’s clothing. Sportswear reported definitely the highest rate of sales growth, according to interviewees. Sales of casualwear also went…

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