PMR Insight: Retail sales will drive growth of total DIY market in Poland

Bartosz Bolecki, Retail Analyst at PMR
The total DIY market is divided into institutional sales (purchases of DIY products by construction and property development companies, state and local authorities and enterprises with the purpose of conducting construction, renovation or redecoration works) and retail sales (purchases of DIY products by consumers and construction/renovation companies acting on their behalf). The latter segment is larger (57% of total market value in 2016) and has better growth perspectives. The main factors supporting growth will be strength in the residential construction market, rising disposable incomes and the Family…

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