PMR Insight: Fun Pizza is but one example of pizza chains experimenting to attract customers

Anna Sidorowicz-Pokrywka, Retail Analyst, PMR
Fun Pizza, a young Polish pizza chain, has recently found an investor and plans to open 10 owned restaurants and perhaps some franchise ones in 2017, franczyzawpolsce.pl reported. Fun Pizza was founded by Venta and includes two restaurants at the moment, both in Katowice. It is worth noting, that the main differentiators of the concept are a wide range of pizza sizes on the menu (26 cm to 60 cm), a simple pricing formula based on the number of ingredients as well as an innovative approach to customer service that makes use of proprietary mobile and board games. For example, customers can win…

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