Polish sports goods market growing fast

The sports goods market in Poland keeps growing at a very rapid pace, and last year saw its strongest growth since 2009. Several factors are underpinning this robust performance, most notably the growing trend for a healthy lifestyle among Poles, and the associated increasing popularity of physical exercise; ongoing development of the country’s sports infrastructure; and strong macroeconomic fundamentals. We expect the pace of market growth to decelerate in the years ahead, however, due to increasing market saturation.

The French chain Decathlon is the unthreatened leader of the Polish sports goods market. Other leading players include Marketing Investment Group (the operator of Sizeer and 50 Style stores, among others), Martes Sport, OTCF (the company behind the 4F brand), and another French sports goods chain, Go Sport.